Google and Mozilla Join Privacy Protection
There is good news regarding protecting personal information on the internet. Google and Mozilla have just joined Microsoft in giving users the freedom of opting out of tracking cookies. Google announced that it will provide an add-on for its Chrome browser. Users will now have more freedom from tracking cookies that monitor their movement and online behavior. This is a clear indication that tech companies now recognize the need for a balance between revenue generation and individual privacy.
The online advertising industry is continuously pushing for self-regulation. For a long time, they did not show positive response towards the call to give users more privacy. There have been numerous proposals for better privacy policies that protect individual privacy, and this recent development will be a turnaround for users to gain more control over their personal information.
As users give out their personal information, they do not realize the possible consequences of doing so. For many of them, reading the website’s privacy policies is a tedious job. They skim over the information so that they do not understand how their personal information will be handled. Later on, they will wonder why they have become targets of unsolicited advertisements. In short, their privacy has been compromised.

