Opt-in for a Cookie Option
The European Union (EU) has ordered its member states to implement the cookie law. In an effort to address internet privacy, this law was approved in November 2009. From that time on, websites have been required to provide user opt-in before they could install cookies on anyone’s computer.
One problem still remains after two years of its implementation. Until today, the specific requirement for cookie opt-out has yet to be clarified. Those who have implemented this directive do not have a clear understanding of what really would constitute an opt-out requirement. Group members of the EU met in an attempt to spell out things. There are those who say that the user’s decision to enter the website is in itself a suggestion that he or she agrees with the website’s practices. Others, who are directly involved in implementing the policy, think that there should be a clear opt-in process.
The major basis as to why some do not buy into the idea of the directive is that it will cause a bit of a disruption to users. Nowadays, websites have advertisers that unknowingly store cookies on users’ computer. When the order is implemented, pop-up windows would persistently appear on the user’s screen. These would contain opt-in instructions about storing cookies. What is troublesome is when a website has nine companies that advertise on it. There would then be nine pop-up windows that would all pertain to the same question. This would happen as a user moves from one website to another.

