Shoppers’ Privacy at Risk
The world seems to be closing in on everyone’s privacy. Different privacy issues emerge here and there, and people are likely to lose this one important aspect of their lives. It is not only online privacy that has cried out for the attention of privacy advocates. This time, shopping cards have been included on the list of items that pose privacy risks.
It has been said that supermarkets are collecting a wealth of data via electronic shopper cards, or e-cards. This collected information could then be linked with some other biometric technology, and with additional technology, a person’s in-depth personal database could be formed. To make matters worse, this may happen without the permission or knowledge of the person concerned.
How did shopping cards get onto the list of items that pose privacy risks? Researches were conducted to get a picture of how stores lure people into using them. Card experts say that there is nothing special about e-cards even though they are advertised as giving savings benefits to shoppers. There are no real savings since the prices of the items that are included in the “deals” are actually inflated.

