Online Privacy and the Do Not Track Proposal
There is a series of committee hearings about the state of online consumer privacy; the first one was conducted last March 16, 2011. This was held by the U.S. Senate Committee on Commerce, Science, and Transportation. The main topic of the hearing focused on online commercial practices. These are practices that involve collecting, maintaining, using and disseminating large amounts of consumer information. These may also involve those that are very sensitive and private in nature.
There were several persons who gave their testimonies; the first one was FTC Chairman Liebowitz. At first he described recent efforts by the FTC to protect consumer privacy. This is done through law enforcement, education, and policy initiatives. After which he mentioned some highlights from the Staff Report on consumer privacy. Finally he discussed issues related to the “Do Not Track” proposal. He enumerated five important principles that any “Do Not Track” proposal should include.
First is the universal implementation of a Do Not Track system. This would save the consumers from repeatedly opting out of tracking on different sites. Second, the choice mechanism should be user-friendly. This means that any user should easily find or have access to it and should be easy to use. Third, the system should be persistent and should not be easily deleted by ordinary technical means. It should resist deletion when a user clears his or her cookies or updates the browser. Fourth, it should be capable of allowing users to opt out of advertising and tracking at the same time. Fifth, it should be “perfect”, meaning with no loopholes, be enforceable and effective.


Wait, did I just call you stupid? Unfortunately, yes. And for the record, I do stupid things too. For example, I’ve entered my e-mail address into sites to sign up for a white paper or free download. Now they have my e-mail. In some cases, this is not a big deal. In other cases it is absolutely a nightmare. I’ve been inundated with all sorts of offers ranging from ways to grow my private parts to offers of sharing in millions of dollars. It gets downright annoying. But you know what, it’s my fault.